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PSU GD in the Oregonian

PSU NEWS!
Author: Carrie Sturrock, The Oregonian
Posted:November 19, 2010
Link: http://blog.oregonlive.com/pdxgreen/2010/11/graphic_designers_in_portlan...

Garlic grows perfectly packaged. So it was especially galling to the graphic design students in Chris North's five-week "Waste Not" seminar at Portland State University when a fellow student found peeled garlic at the grocery store sold in individually wrapped cellophane packets, all in a larger bag. But it helped spur a branding project by three students called Think. "Less". where they envisioned a system whereby customers would be rewarded with points for purchases that generate less waste. Those students will present their sustainable solution at the Shift 5 salon "What does sustainable design mean to you?" on Thursday in Portland sponsored by the local chapter of AIGA, the professional association for design.

Portland AIGA SHIFT 5 Salon: What does sustainable design mean to you?

AIGA Shift 5 Salon: What does sustainable design mean to you?

November 18, 2010 / 7:00pm - 9:30pm  / Ecotrust 721 NW 9th Avenue

Students from Chris North’s 5wk seminar “Waste Not” (ART 471) will present at this event.

Congratulations to Jessica Cerrato, Jason Heglund, Justin Lucero, Bruce Myhre, Stephanie Kotaniemi, Heather Noddings!

above: Think. Less. by Jessica Cerrato, Jason Heglund, Justin Lucero

Think. Less. Proposes that the true environmental, social & economic costs of consumer choices are not visible to consumers. If the cost of waste were made more transparent, by connecting the price at the cash register with the cost in terms of environmental, social and economic sustainability, it might foster a sense of urgency and responsibility about our finite resources.The tools of branding are used for a labeling/receipt system that ranks waste for food products.Consumers are awarded points for making purchases that generate less waste. These points canbe used towards purchase of further low-waste items. 

above: Perfectly Fine by Bruce Myhre, Stephanie Kotaniemi,Heather Noddings

Perfectly Fine is a proposal to Rebrand Portland’s Municipal Water Supply. Bottled water represents one of the most egregious examples of needless waste in our culture, but most efforts to shift behavior focus on the negative approach of discouraging the use of bottled water.Perfectly Fine takes on the challenge of the negative perception of bottled water by exploring are-branding and marketing campaign for Portland tap water. 

Waste Not is a five week seminar that engages graphic design students in discussion and hands on research to rethink the role they play in product design, packaging, distribution and marketing. Students review, discuss and brainstorm social, environmental and economic issues related to waste. Key concepts addressed include de-materialization (dependency on the material whenwhat you really need is the service), the true cost of a product versus perceived wants and needs,our throw-away culture and the process of understanding how choices or actions influence oneanother within a whole.

Congratulations to these fine students and their wonderful presentations for being selected. Now go and hear them be presented on November 18th! GOOD WORK!

Waste Not | Art 471 White Papers

above image from How Green is Green? submitted by Ryan Sonderegger, Jamie Oelrich and Dustin Norton. Instructor: Chris North

For five weeks ART 471 students reviewed, discussed and brainstormed social, environmental and economic issues related to waste created by product packaging. Key concepts discussed included, de-materialization (dependency on the material when what you really need is the service), the true cost of a product versus perceived wants and needs, our throw-away culture and the process of understanding how choices or actions influence one another within a whole. Waste Not is a white paper of proposed solutions to this conundrum.

 

Three students in 471 (Shannon Crutchfield, Micah Fuller, MinJi Pak) have been selected to present their project at the AIGA SHIFT Salon. In addition, Jamie Oelrich, Ryan Sonderegger and Dustin Norton have been selected as alternates to present at SHIFT.

This class is taught by Chris North.

Please take a peek at their flickr group to read some of the discussion that happened this quarter as well. Also, please download all of the White Papers for further reading. These students are great and so are their concepts!

Download Waste Not White Papers HERE!

Continue after the jump to read all of the White Paper summaries. GOOD WORK ALL!

Free For Students! AIGA: Local Creatives Share Ideas and Inspiration for Sustainable Design

SHIFT: A Green Salon
Thursday, November 5th from 7-9pm
Pop Art Community Room (718 SW Alder Street, Suite 220). 
The event is free to AIGA members and students,

The Portland AIGA Green Team kicks off its new series, SHIFT: A Green Salon. The event will showcase 10 five-minute presentations from designers, creatives, and innovators that are making communications better and more sustainable. Ideas range from rethinking design to creative print solutions and efficient typography screen techniques. A short Q&A session and mingling will follow the presentations.

ATTN: Upcoming Sustainability Lectures at PSU!

PSU Professor Michelle Trudo sends along the following information about upcoming sustainability lectures at PSU!

FOOD

Tuesday, March 3

7:00 pm

 

Portland State University

Smith Student Union, Room 294

527 SW Hall @ Broadway

 

PSU anthropologist Eric Wynkoop, cross-disciplinary artist and educator 

Linda K. Johnson, ethical food blogger Lois Leveen, and PSU biologist 

Lisa Weasel will lead a public discussion on sustainable food production 

and consumption.

 

For more details, go to 

http://publichumanities.pdx.edu/ResearchGroups/sustainability/

 

 

Future panels:

 

CLOTHING

 April 7

7:00 pm

 

Portland State University

Smith Student Union, Rooms 328/9

527 SW Hall @ Broadway

Damali Ayo, artist, author, and activist, will speak on “Creating the 

First Sliding-Scale Eco-Friendly Clothing Company.” With introductory 

remarks by Leila Wice, Japanese textile historian and creator of 

DekoBoko Design.

SHELTER

April 28, 7pm

Portland State University

Smith Student Union, Room 294

527 SW Hall @ Broadway

Paul Collins (author and Professor of English, PSU), Tim DuRoche (artist 

and Community Programs Manager, Portland Center Stage), John W. Haines 

(Executive Director, Mercy Corps Northwest), and Ethan Seltzer 

(Director, School of Urban Studies and Planning, PSU) will lead a public 

discussion on sustainable housing and public architecture.

New Blog: Openpdx.com

Come on in! We're OPENpdx.com

We have started a new blog to share PSU Graphic Design's community partnerships.

PSU-GD is committed to community engagement and service learning. (http://www.pdx.edu/oaa/engagement.html).

Portland State students participate in engaged and transformative learning experiences in which they build the knowledge, skills, values and motivation for making a positive difference in both their own lives and their communities.

openpdx.com's first posts are dedicated to PSU-GD teaming up with MESO.

Guided by faculty (Kate Bingaman-Burt, Lis Charman and Chris North) the three sections of ART 321 (winter term) will be collaborating with MESO (Micro Enterprise Services of Oregon).

Graphic Design students will be designing and developing concepts for brand identities, strategies and systems to support and promote five of MESO's micro businesses. According to MESO, 95% of Portland's economy are small businesses making them a backbone of our region.

Come on over and watch our progress at  OPENpdx!