Sustainable design - Paint-Free Coke cans?

As was discussed in the movie Objectified, it's becoming increasingly important that we think about the environmental impact our designs have. "…this sort of 'cradle to cradle' concept."

Take for example this proposal for a new Coca-Cola can design. Using no paint, this would eliminate the environmental impact caused by both paint and the paint remover required for recycling. Multiply this by the literal millions of Coke cans sold per day, and this adds up pretty quickly. Gizmodo runs the numbers:

I assume the consumption only increases through time, but let's take the daily 2007 numbers from Global INForM Cases Sales database: The total number of Coca-Cola cans sold per worldwide is 67,873,309. Diet Coke and Coke Zero sold 35,387,241, while My Coke sold 103,260,550. Yes, that's all per day. So using only classic Coca-Cola's daily sales figures, that means 24,773,757,785 are sold every year. Twenty-four billion cans… Sounds good to me, and it even looks better if you take into account all kinds of Coke. That brings up the number to 75,380,201,500 cans. Emphasis added.

A simple change with a big impact.

Hans out.

Via Gizmodo & 7760

Comments

[Aaron]

great post Hans!

a. step away from HFCS
b. if you have to consume HFCS, do so with this classy unpainted can!

thanks for those numbers, I may now go and try to understand something consumed that much on a daily basis. And then freak out a little.