Basically there are two kinds of designers: helicopters and vending machines. The helicopters fly around the landscape zooming in to investigate, backing off to get a better panoramic view. On the other hand vending machines tend to be inert until someone shoves money in a slot. They then produce a lot of buzzing, whirring and clanking, until out pops a product. It is invariably the same as the previous one, and will be the same as the next. The only difference is the next is usually staler.
–Alan Fletcher
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