354: Posters

Posters

10/29/2017

Posters! Typographic Branding & Promotion.

The following projects all use typography to brand and promote a cultural event. Typography is an important element in developing the tone, voice and texture of visual communication. The typeface you select influences the way the writing is read. Typography can create give text authority, autheticity, a voice and enhance meaning.

Be sure to select a theme that allow you creative freedom in typographic form (don’t lock yourself into a theme you feel already dictates a singular solution or already has a strong visual well known identity for instance Apple).

Importantly, bring YOUR personal voice to the process, work, approach and the story you will tell about your events. Select a theme YOU are interested in, then develop a conceptual or BIG IDEA that has legs, and therefore will yield more creative results. Our goal is highly engaging creative results.

Helmo, (Thomas Couderc & Clement Vauchez).

Helmo. Thomas Couderc & Clément Vauchez, Montreuil sous Bois / France

Helmo, (Thomas Couderc & Clement Vauchez). France.

Helmo, (Thomas Couderc & Clement Vauchez).

www.letman.com

www.letman.com (check out the map)

www.letman.com

www.letman.com (student thesis project)

promotion for french grocery by www.letman.com

One of my favorite firms that uses typography to express a brand is Atelier Martino & Jaño. Here is some of their print work. I present more of their work below. Consider how they use typography to create a strong visual voice or style for each of the following event series. Think about the typographic voice… what does it say to you?

www.letman.com

Posted at 08:38 AM in Campaigns [professional], Posters | Permalink | Comments (10)

10/21/2017

NYC Museum Campaigns — K-HOLE: New Museum — w+k: Cooper Hewitt

“K-Hole conceived and designed the face of the Triennial advertising campaign with XR, a happy cartoon pill that appears throughout the campaign. According to news.artnet.com, curators Cornell and Trecartin’s decision to work with K-Hole was based on the idea that ‘many of today’s young artists are already employing marketing and advertising tactics in their works, none more so than K-Hole.’ — K-HOLE, Advertising Campaign for 2015 Triennial: ‘Surround Audience’ | New Museum, New York

K-HOLE collective is known for their PDF trend forecasting reports… that incorporate analytic reports, images, information data and language that mega-brand executives use to produce the ‘New Aesthetic’ data mash-up. According to Segal in an interview for fastcoexist.com: The publication has ‘been a way for us to process that hybrid reality. We’re trying to show through K-Hole, that there’s a literacy that comes from not just skewering corporate culture in an Adbusters way, but from looking at it in a more nuanced way, where it can be funny, weird, unsettling—all at the same time—so you can gain a different awareness around you.’ — The Culture Trip

Cooper Hewitt Reopens on the Upper East Side With Ads Tweaking Other NYC Neighborhoods Fun site-specific OOH from W+K By Tim Nudd

There’s always something fun about site-specific ads in New York City. The richness of every neighborhood makes the place especially promising for that kind of outdoor work, as72andSunny’s Google ads last year reminded us.

Now, Wieden + Kennedy in New York has done a fun campaign for the recently reopened Cooper Hewitt, Smithsonian Design Museum that points the rest the city—perhaps counterintuitively—to the Upper East Side for world-class design.

“When the thrill of fashion models finally wears off, we’ve got this enameled porcelain collection you should probably come see,” say ads going up in the Meatpacking District, for example. “There are no croissant-doughnut hybrids in our design museum, but we do have things that were really popular once, and then the trend completely moved on, and then some other new things came along and took its place,” say the ads in SoHo.

The ads will appear on the Upper West Side, Lower East Side, Chelsea, Meatpacking District, Williamsburg, Greenpoint, Bushwick, the West Village, SoHo and the Upper East Side itself (where ads take a shot at the Guggenheim Museum).

Posted at 11:30 AM in Campaigns [professional], Posters | Permalink | Comments (0)

10/17/2017

Campaigns for MoMA, Tate Modern, Teatro Oficina and Guimaraes Annual Jazz Festival

August Heffner designs for cultural events using typography. Below is his identity and promotion materials for MoMA Teen exhibit “In the Making”. This is a nice example of naming an event and creation of typographic treatment. The name allows for multiple interpretation (i.e. making art, the process of making art, the process of growing up, the making of an artist, a life or work in progress, etc.) This project was found here.

August Heffner. The 24-hour plays.

August Heffner.

August Heffner

August Heffner

Next up is the brilliant Atelier Martino & Jana — amazing designers from Portugal!

Atelier Martino & Jana

Below is work that is form driven for a fashion trade show.

Lettering for this year's two editions of a fashion event called Modefabriek. Photography by Philippe Vogelenzang. http://www.letman.com/

Design for the Tate by WolffOlins. Check out: www.wolffolins.com/work/tate.

Teatro Oficina, Brazil

MarinVanuhm, France

Pentagram

Douglas and Gordon, London, storefront installation. Type and cut paper. ++ check out blog: typegoodness.

Posted at 08:29 PM in Campaigns [professional], Posters | Permalink | Comments (0)

10/15/2017

“MoMA Starts Here” and “Summer at MoMA. Plan Accordingly.”

The very lovely and talented (+recently graduated and working at w+k) Corbin LaMont (thank you Corbin!) sent me this cultural campaign called MOMA Starts Here, created for MOMA, The Museum of Modern Art, concepted and designed by the The Department of Advertising and Graphic Design. The Department of Advertising and Graphic Design is The Museum of Modern Art’s in-house design studio. This portfolio website shows a selection of recent exhibition designs, advertising campaigns, and printed materials—all produced for and in collaboration with the Museum’s many departments, from curatorial to education to visitor services.