A general decline in the power of traditional media (print, tv and web advertising) has led art directors, artists, designers and marketing folks to look for new ways to interest people in their messages. For more inspiration check out wired.com’s Underwire: PSAs Keep Getting More Creative
The following information is excerpted from an article “Masterpieces of Disaster” posted on wired.com’s site by Sonia Zjawinski. “On March 6th, a month shy of the 1906 earthquake anniversary, the Bay Area Chapter of the American Red Cross partnered with ad agency Publicis & Hal Riney for The Prepare Bay Area project which attempts to raise awareness on the importance of disaster preparedness. According to the Red Cross, only 6-percent of people are prepared for a natural disaster in the Bay Area, which led to an aggressive push by the non-profit to literally show people what to expect."
“The first was a two-sided mobile billboard parked on Market Street, in front of the Ferry Building. From one side you see the Ferry Building in shambles and from the other you see Market Street torn up by the fictitious quake. The copy reads, ‘What do we have to do to get your attention? Be prepared.’”
“The Red Cross passed out empty water bottles that read, ‘Try living on this for three days.’” — Zjawinski
"Faux Earthquake Early Warning System alarms (a riff on the Tsunami early warning systems that have been implemented in the Pacific) were installed as well." — Zjawinski
The National Gallery takes to the streets! The Guardian’s post on their site The National Gallery’s Grand Tour “It’s not often that you come across a Caravaggio or Van Gogh while walking around London's Soho, but for the next 12 weeks, the National Gallery is taking its masterpieces to the streets. In a bid to give the public a taste of the collection, the gallery has hung life-sized reproductions around the capital. Each painting is framed and accompanied by an information plaque, and passersby can phone a number for an audio guide of the works. Here’s how Londoners reacted to the famous works on their doorstep...”
Publicis and Hewlett Packard team up with Manchester graffiti artist Moose—“clean graffiti”—he sprayed cleaning fluid onto dirty London walls and pavements to promote Hewlett's The Hype campaign aimed at designers and artists. The Hype campaign included a gallery exhibition and commissioned work by 20 emerging artists.
“The World Wildlife Federation launched a new street campaign in China in January that shows just how much pollution one car produces. The 23-foot balloon not only puts a spotlight on individual pollution, but also drives traffic to WWF’s new site that gives 20 tips on how each person can cut their own pollution by 20 percent.” —wired.com
Red Cross Campaign: Blood Drive
The Amsterdam Zoo waas having a baby boom. These decals are inspired by the 70’s stickers you often see in parents’ back car windows… The decals can be moved and resused.
More examples and a buzzword definitions for you after the jump!
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