354

Brand Identity by Pentagram.

Pentagram brand and identity: for Upworthy

Pentagram brand and identity: for Queens Theatre by Paula Scher.

 

Pentagram brand and identity: Code Academy

Wordmark:

Icon set

Typography

Pentagram brand and identity: Choice Works

Pentagram brand and identity: Public Theater: Shakespeare In The Park: The Taming of the Shrew.

Wayfinding and posters...

Wayfinding and info...

Previous year Shakespeare in Park by Paula Scher / Pentagram

Pentagram brand and identity: Harvard Design Failure Conference

Logotypes. Designspiration.

Designspiration: Identity & Typography.

 

 

Typography Festival (concept)

 

The Art of Logo Design | Off Book

 

Logotypes / Type & Identity Design: Type Two Students.

Lea Loo

 

Bryan Zentz

Gaby Jenkins wonderful logo variations for web above. Nice work!

Gabby Jenkins

Denise Hernandez

Nimi Einstein

Robyn Casey

Gabi McKenzie

 

Patrick Adams

 

Kylie Freeman

Alexandra Gary

Emily Dekovich

Bobby Ford

Kyle Vsetecka

Anna Ropola

Connie Ng

Vanessa DeSpain

Jordan Hoaglin

Seth Gale

Corey Bade

Sarah Cadwell

Jess Lyons

 

Manifestos. Keywords. Taglines. Wordmarks.

Manifestos and Creative Concepts

• Use strategic thinking to develop your creative identity, work and campaign
  
  
• Write a manifesto that defines the voice of your organization. (If you can't explain it simply, you don't understand it well enough — Einstein)
  
  
• A great tagline is memorable and captures the essence of the value your organization / festival provides. Don't be afraid to put plenty of personality into your tagline.
  
  
• Use your keywords to test your work. Put the words on a post it on your computer, look at your work and then at the post it note and ask yourself does this work fit / meet / speak the keywords.

 

Poster from editionsof100.com

Manifesto, Pride PDX, (Design by Gaby Jenkins)

Gaby Jenkin, Keywords, Pride PDX Festival.

One of the logo variations for web by Gaby Jenkin’s Pride PDX Festival.

 

 

Overview of Pride PDX, Mobile Site Design by Gaby Jenkins

Pride PDX Tagline with Logotype in upper right of Out of Home Banner, Design by Gaby Jenkins

Pride PDX, Out of Home Posters, Design by Gaby Jenkins

Above Pride PDX, Totebag, Merchandise, Design by Gaby Jenkins

Yo Soy Chicana Talks / Festival, Denise Hernandez

Yo Soy Chicana Talks / Festival, Denise Hernandez

Yo Soy Chicana Talks / Festival, Denise Hernadez

 

 

 

Nimi Einstein, R!SE strategy document… Wordmark

Nimi Einstein, R!SE strategy document… inspiration / insight narrative

Nimi Einstein, R!SE strategy document… insights

 

 

Nimi Einstein, R!SE strategy document…

Nimi Einstein, R!SE strategy document… Wordmark

Nimi Einstein, R!SE strategy document… Creative Concept / execution of out of home.

 Nimi Einstein, R!SE strategy document… Creative Concept / execution of out of home.

Jamon Sin: Tagline and Manifesto (The Rip City 3 on 3 Basketball Tournament will feature divisions for all ages, abilities and skill levels. To benefit the Special Olympics Oregon.)

Jamon Sin: Posters (The Rip City 3 on 3 Basketball Tournament will feature divisions for all ages, abilities and skill levels. To benefit the Special Olympics Oregon.)

Anna Payne / with image mark

Manifesto by Hannah Höch, World Dada Fair, Design by Bryan Zentz

World Dada Fair, Primary Mark, Design by Bryan Zentz

Manifesto (left), Introduction to Guide (right), Hempfest, Design by Rico Macias-Zepeda

Description / Introduction Design by Patrick Adams

Strategy work: Tagline (left), Design Problem, Solution, Goal, Insights (right) Patrick Adams 

Buy Local Facts. (left) Out of Home. (right) Of A Kind, Design by Patrick Adams

Intro / Why? Make Portland Green, Ali Gary.

 

Manifesto, Make Portland Green, Ali Gary

Carve Magazine, Keywords, Ashley Vaughn

Carve Magazine, Manifesto / About, Tagline, Ashley Vaughn

Carve Magazine, Ashley Vaughn

 

Rachel Goldstein, Pedalpalooza, Manifesto

Rachel Goldstein, Pedalpalooza, Illustration style.

Rachel Goldstein, Pedalpalooza, Poster with tagline.

Bill Phan, NASA Science Fair, Insight and Keywords

Bill Phan, NASA Science Fair, main logotype (secondary marks and icon system also created)

Bill Phan, NASA Science Fair, Field notes with illustrations

Eleena Katz, Manifesto, Hump Fest

Maggie Johnson, The 48 hour PDX Film Project, keywords

Maggie Johnson, The 48 hour PDX Film Project, about / manifesto

Maggie Johnson, The 48 hour PDX Film Project, logotype / wordmark

Shoshanna Freedman, Purim Festival, Keywords

 

Shoshanna Freedman, Purim Festival, Manifesto

Shoshanna Freedman, Purim Festival, Wordmark and Illustration style / pattern

Nina Berry, Cup-Free Campus, strategy / approach

Nina Berry,Cup-Free Campus, strategy / approach

Nina Berry,Cup-Free Campus, keywords

 

 

 

 

 

Tour De Stache, Portland 2014, Tagline (left), Manifesto (right), Designed by Paul Rosales

Logotype, Stumping Grounds, Portland Music Festival, Tyler Butler

 

Overview / Description of Stumping Grounds, Portland Music Festival, Tyler Butler

Kelly Ongkowidjojo, Portland Fashion Week — quote to capture an insight / manifesto / about

Kelly Ongkowidjojo, Portland Fashion Week

Paula Scher: Typography Builds Brands

Founded in 1985, the Atlantic Theater Company in New York is one of the city’s most influential off broadway theatre companies and is known for its daring productions by new and established playwrights. Pentagram partner Paula Scher has designed a new identity that successfully gives the company a visual personality that matches its bold approach to theatre. — by Rebecca Fulleylove, Monday 26 October 2015

Paula Scher’s brilliant type driven branding and promotion for Public Theater may be useful when considering your own campaigns. Note how use of language and typographic form helps express the brand. If you have not watched her talk about “type as image”, her working process and work in the short video below, check it out now!

 

Paula Scher, for the Public Theater Check out this post on the Pentagram blog that catalogs the iden­tity and posters in more detail.

http://pentagram.com/en/new/2008/06/new-work-the-public-theater-1.php

AIGA: How to Design for Art Fairs: Longevity, Experimentation + Railing Against the Logo

Article by Emily Gosling: https://eyeondesign.aiga.org/how-to-design-for-art-fairs-longevity-experimentation-and-railing-against-the-logo/
Francesca Grassi and Geoff Han, NADA campaign

Francesca Grassi and Geoff Han, NADA campaign

Francesca Grassi and Geoff Han, NADA campaign

Base Design, Art Brussels branding

Base Design, Art Brussels branding

Base Design, Art Brussels branding

Graphic Thought Facility, Frieze campaign imagery

Graphic Thought Facility, Frieze branding
The Plant, Art15 identity

 

Identity Case Study: Teatro Nacional São João (Oporto, Portugal)

Strategy Case Study. Below find the designers research, thinking, strategy for this typographic campaign for a national theater.

Teatro Nacional São João (Oporto, Portugal) Visual Identity. Art director and graphic designer: Joana Monteiro. Photographer: João Tuna. AIGA Case Study by Joana Monteiro. November 13, 2013 from AIGA Case Studies

• Project brief

  In 2011, Teatro Nacional São João (TNSJ) required a new visual identity. This included a redesign of communication materials such as the tri-annual publications that accompany TNSJ shows, an annual photography book and posters, postcards and e-flyers for each play or event at the venue.