Yerba Buena Center for the Arts

Logo by http://www.erikmarinovich.com/

 

We reimagine the crosswalk between YBCA and SFMOMA—to make your lengthy wait at that stoplight as artful as your experience in the galleries… 

Excerpts from Tracing History, an exhibition accompanying Bebe Miller’s new performance, A History, that expands on Bebe's history of innovation in dance. 

Below homework from Nayland Blake's exhibition workbook:

 

Case Study by Volume, Inc.  Yerba Buena Center for the Arts: You Campaign

Duration: July 17–September 18, 2012. Creative directors: Adam Brodsley and Eric Heiman and Designer: Ed O’Brien

 

Ed. note: This case study is a selection from the 2013 “Justified” competition, for which an esteemed jury identified 14 submissions that demonstrate the value of design in a clear, compelling and accessible way. To learn more about the jury’s perspective on this selection, see the juror comments.

Project brief

The problem was to recast the brand image of the Yerba Buena Center for the Arts (YBCA) in San Francisco through the launch of the YBCA:You program. YBCA:You offered an all-access pass to the center, providing participants with both intimate and social vehicles to engage with art—including personal docent tours, exclusive VIP events with artists and complimentary admission to various YBCA events.