354: Campaigns [student]

Logotypes / Type & Identity Design: Type Two Students.

Lea Loo

Bryan Zentz

Gaby Jenkins wonderful logo variations for web above. Nice work!

Gabby Jenkins

Denise Hernandez

Nimi Einstein

Robyn Casey

Gabi McKenzie

Patrick Adams

Kylie Freeman

Alexandra Gary

Emily Dekovich

Bobby Ford

Kyle Vsetecka

Anna Ropola

Connie Ng

Vanessa DeSpain

Jordan Hoaglin

Seth Gale

Corey Bade

Sarah Cadwell

Jess Lyons

Posted at 01:32 PM in Campaigns [student], Identity, Logotypes, Student Work | Permalink | Comments (0)

Manifestos. Keywords. Taglines. Wordmarks.

Manifestos and Creative Concepts

Use strategic thinking to develop your creative identity, work and campaign
Write a manifesto that defines the voice of your organization. (If you can't explain it simply, you don't understand it well enough — Einstein)
A great tagline is memorable and captures the essence of the value your organization / festival provides. Don't be afraid to put plenty of personality into your tagline.
Use your keywords to test your work. Put the words on a post it on your computer, look at your work and then at the post it note and ask yourself does this work fit / meet / speak the keywords.

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Poster from editionsof100.com

Manifesto, Pride PDX, (Design by Gaby Jenkins)

Gaby Jenkin, Keywords, Pride PDX Festival.

One of the logo variations for web by Gaby Jenkin’s Pride PDX Festival.

Overview of Pride PDX, Mobile Site Design by Gaby Jenkins

Pride PDX Tagline with Logotype in upper right of Out of Home Banner, Design by Gaby Jenkins

Pride PDX, Out of Home Posters, Design by Gaby Jenkins

Above Pride PDX, Totebag, Merchandise, Design by Gaby Jenkins

Yo Soy Chicana Talks / Festival, Denise Hernandez

Yo Soy Chicana Talks / Festival, Denise Hernadez

Nimi Einstein, R!SE strategy document… Wordmark

Nimi Einstein, R!SE strategy document… inspiration / insight narrative

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Nimi Einstein, R!SE strategy document… insights

Nimi Einstein, R!SE strategy document…

Nimi Einstein, R!SE strategy document… Wordmark

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Nimi Einstein, R!SE strategy document… Creative Concept / execution of out of home.

Nimi Einstein, R!SE strategy document… Creative Concept / execution of out of home.

Jamon Sin: Tagline and Manifesto (The Rip City 3 on 3 Basketball Tournament will feature divisions for all ages, abilities and skill levels. To benefit the Special Olympics Oregon.)

Jamon Sin: Posters (The Rip City 3 on 3 Basketball Tournament will feature divisions for all ages, abilities and skill levels. To benefit the Special Olympics Oregon.)

Anna Payne / with image mark

Manifesto by Hannah Höch, World Dada Fair, Design by Bryan Zentz

World Dada Fair, Primary Mark, Design by Bryan Zentz

Manifesto (left), Introduction to Guide (right), Hempfest, Design by Rico Macias-Zepeda

Description / Introduction Design by Patrick Adams

Strategy work: Tagline (left), Design Problem, Solution, Goal, Insights (right) Patrick Adams

Buy Local Facts. (left) Out of Home. (right) Of A Kind, Design by Patrick Adams

Intro / Why? Make Portland Green, Ali Gary.

Manifesto, Make Portland Green, Ali Gary

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Carve Magazine, Keywords, Ashley Vaughn

Carve Magazine, Manifesto / About, Tagline, Ashley Vaughn

Carve Magazine, Ashley Vaughn

Rachel Goldstein, Pedalpalooza, Manifesto

Rachel Goldstein, Pedalpalooza, Illustration style.

Rachel Goldstein, Pedalpalooza, Poster with tagline.

Bill Phan, NASA Science Fair, Insight and Keywords

Bill Phan, NASA Science Fair, main logotype (secondary marks and icon system also created)

Bill Phan, NASA Science Fair, Field notes with illustrations

Eleena Katz, Manifesto, Hump Fest

Maggie Johnson, The 48 hour PDX Film Project, keywords

Maggie Johnson, The 48 hour PDX Film Project, about / manifesto

Maggie Johnson, The 48 hour PDX Film Project, logotype / wordmark

Shoshanna Freedman, Purim Festival, Keywords

Shoshanna Freedman, Purim Festival, Manifesto

Shoshanna Freedman, Purim Festival, Wordmark and Illustration style / pattern

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Nina Berry, Cup-Free Campus, strategy / approach

Nina Berry,Cup-Free Campus, strategy / approach

Nina Berry,Cup-Free Campus, keywords

Tour De Stache, Portland 2014, Tagline (left), Manifesto (right), Designed by Paul Rosales

Logotype, Stumping Grounds, Portland Music Festival, Tyler Butler

Overview / Description of Stumping Grounds, Portland Music Festival, Tyler Butler

Kelly Ongkowidjojo, Portland Fashion Week — quote to capture an insight / manifesto / about

Kelly Ongkowidjojo, Portland Fashion Week

Posted at 09:59 AM in Campaigns [student], Identity, Logotypes, Manifesto, Student Work | Permalink | Comments (0)

Student Work: Cultural Campaigns 2015

Hallie Walker’s Film Fatale Noir Festival

Rachel Goldstein’s Pedalpalooza

Rachel Goldstein’s Pedalpalooza in situ.

Kelly Ongkowidjojo’s Portland Fashion Week

Tess Wohjahn’s Montreux Jazz Festival

Vee Qian Be Short Film Festival

Posted at 06:00 AM in Campaigns [student], Student Work | Permalink | Comments (0)

Student Work. Awesome Cultural Campaigns!

As you know PSU-GD students are brilliant designers. Below find campaigns from past terms. Flickr sets can be found here: Winter 14, Fall 13, Spring 13, Winter 13 and Fall 2012.

Dawn Yanagihara, Fox & Hound

Dawn Yanagihara, Fox & Hound, Table of Contents (accompanying print editorial piece to event series)

Dawn Yanagihara, Fox & Hound, spread for accompanying print editorial piece to event series

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Dawn Yanagihara, Fox & Hound, spread for accompanying print editorial piece to event series (Dawn is co-owner of Kirikomade and designing at Big Giant).

Dawn Yanagihara, Fox & Hound, map for calendar.

Lea Loo’s Feast Campaign

Kyle Vsetecka’s Short's festival.

Jessie Woodcock’s Over The Hill Senior Soapbox Derby

Christopher Peralta’s Cart-o’-Rama

Christopher Peralta’s Cart-o’-Rama

Sam Sacamono, Poetry Week

Cass Swan, Derby Week

Cassandra Swan, Derby Week

Cindy Sullivan, Women Who Shaped The World

Cindy Sullivan, Women Who Shaped The World, Spring 2013

Kit MacCallister, Sante Fe Opera

Charlie Hilton, Yu Center's Long Table Dinner Series

Charlie Hilton, Yu Center's Long Table Dinner Series, website (fork cursor)

Charlie Hilton, Yu Center's Long Table Dinner Series

Charlie Hilton, Yu Center's Long Table Dinner Series process, site.

Charlie Hilton, Yu Center's Long Table Dinner Series process, poster.

Charlie Hilton process posters.

Charlie Hilton, final long version of The Long Table accordion-fold mailer.

Andrea Kerr’s QuiltCon.

Andrea Kerr’s QuiltCon poster.

Julie Lesseg’s Catastrophe!

Julie Lesseg’s Catastrophe app.

Eric Howe’s Camp Week.

Jessica Sweet’s Wake Fest

Jesse Weeg’s RayGun Fest.

Atiana Kuriyama’s MindBend film festival.

Michelle Lee. Retro Revival.

Christopher Lopez’s Voice and Reason.

Regeena Jenkins’ UnHappily Ever After.

Charlotte Hill’s Dance Week Portland

Danielle Fleishman, Oregon Coast Forts!

Glenn Hendrickson’s FuzzFest.

Anna Rolpalo’s Gamos Georgian Culture & Food Festival

Dani Rambsy’s Worn Festival

Haley Jones’ film festival

Haley Jones’ film festival of Femme Fatales

Justin Lucero, “Revolution, Baked Clams & Mafiosos” (now working at JDK, Portland)

Continue reading "Student Work. Awesome Cultural Campaigns!" »

Posted at 08:24 PM in Campaigns [student], Student Work | Permalink | Comments (0)

More Typography Two Cultural Campaigns By Students.

Shannon Dunlap, Portland Art Book Fair

Sage McElroy, Double Take: Iran book and promo

Sage McElroy, Double Take: Iran, style guide

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Gabi McKenzie, Glimpse

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Gabi McKenzie, Glimpse

Ommie Gonzales, DragCon (in process work)

Nicole Marsh, CyniCon

Patricia Parsons, All Jane Comedy Fest.

Francisco Martin, Dachshund Races

Marisa Roberts-Hauptman, Supernatural Fan Fest

Pete Le, Rebel Beautifully

Pete Le, Rebel Beautifully

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Lyndsay Henn, Living Wild, Flower Workshop Festival

“Last Laugh Saturdays” | NW Film Center | Rachel Yoakum

Kim Reede’s Film’s To Die For Festival

Continue reading "More Typography Two Cultural Campaigns By Students." »

Posted at 08:23 PM in Campaigns [student], Student Work | Permalink | Comments (0)

Krista Messer’s Tales Retold [Student Campaign]

Krista Messer’s interest in folk tales for children inspired her Tales Retold festival of storytelling, authors and exploring the archetypes of children’ literature and folk tales. She chose Literary Arts as her event’s organizer.

In literature, an archetype is a typical character, an action or a situation that seems to represent such universal patterns of human nature. An archetype, also known as universal symbol, may be a character, a theme, a symbol or even a setting. — literarydevices.net/archetype/

Continue reading "Krista Messer’s Tales Retold [Student Campaign]" »

Posted at 08:20 PM in Campaigns [student], Student Work | Permalink | Comments (0)

Natsuko Pursell + Andrew Indrise’s Type 2 Projects (The wonderful Robbie Bond’s summer class)!

Natsuko’s OAKS PARK: Mailer for Oaks Park celebrating their 100th anniversary. Mailer includes a calendar, event book, postcards and the Ride Fortune Teller.