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10/15/2017

Paula Scher: Typography Builds Brands

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Founded in 1985, the Atlantic Theater Company in New York is one of the city’s most influential off broadway theatre companies and is known for its daring productions by new and established playwrights. Pentagram partner Paula Scher has designed a new identity that successfully gives the company a visual personality that matches its bold approach to theatre. — by Rebecca Fulleylove,

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Paula Scher’s brilliant type driven branding and promotion for Public Theater may be useful when considering your own campaigns. Note how use of language and typographic form helps express the brand. If you have not watched her talk about “type as image”, her working process and work in the short video below, check it out now!

 

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Paula Scher, for the Public Theater Check out this post on the Pentagram blog that catalogs the iden­tity and posters in more detail.

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http://pentagram.com/en/new/2008/06/new-work-the-public-theater-1.php

Posted at 08:29 PM in Campaigns [professional], Identity, Logotypes |

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