The following projects all use typography to brand and promote a cultural event. Typography is an important element in developing the tone, voice and texture of visual communication. The typeface you select influences the way the writing is read. Typography can create give text authority, autheticity, a voice and enhance meaning.
Be sure to select a theme that allow you creative freedom in typographic form (don’t lock yourself into a theme you feel already dictates a singular solution or already has a strong visual well known identity for instance Apple).
Importantly, bring YOUR personal voice to the process, work, approach and the story you will tell about your events. Select a theme YOU are interested in, then develop a conceptual or BIG IDEA that has legs, and therefore will yield more creative results. Our goal is highly engaging creative results.
Helmo, (Thomas Couderc & Clement Vauchez).
Helmo. Thomas Couderc & Clément Vauchez, Montreuil sous Bois / France
Helmo, (Thomas Couderc & Clement Vauchez). France.
Helmo, (Thomas Couderc & Clement Vauchez).
www.letman.com
www.letman.com (check out the map)
www.letman.com
www.letman.com
www.letman.com (student thesis project)
promotion for french grocery by www.letman.com
One of my favorite firms that uses typography to express a brand is Atelier Martino & Jaño. Here is some of their print work. I present more of their work below. Consider how they use typography to create a strong visual voice or style for each of the following event series. Think about the typographic voice… what does it say to you?
www.letman.com
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