OMFGco’s brilliance with typography in environments — from vernacular to historic

OMFGco is a local studio — co-founded by PSU-GD Grad Fritz Messenbrink. 

Their broad body of work includes branding, interiors, experience, and advertising. They employ typography in environments with skill and humor. They often reference vernacular and historical typography anything from playful neon and illuminated signage, historic and hand drawn typefaces, collage, and heritage-references. (OMFGco knows their design history — see if you can locate the typographic references in time). 

If you have not spent time on their site and looked at their strategy, you should.

OMFGco’s answer to the contractor guy at an Ace Hotel who said “You can’t move the exit sign.” For more of the story, go here.

The Old 77 Hotel, New Orleans

Wired Hotel, Tokyo

Poler, Laguna

Ace Hotel

Electric Lettuce, Portland, Ore

Portland Meadows, Portland, Oregon

Guerrilla Marketing, Portland Meadows, Portland, Oregon

 

 

Design for interiors of stores. The Gap, The Grove, Los Angeles, California

Portland, Oregon

 

Key Card

promoting the Cleaners (PSU-GD Grad Show was there last summer!)

 

Coaster

Levis pocket invitation for Ace.