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NYC Museum Campaigns — K-HOLE: New Museum — w+k: Cooper Hewitt

“K-Hole conceived and designed the face of the Triennial advertising campaign with XR, a happy cartoon pill that appears throughout the campaign. According to news.artnet.com, curators Cornell and Trecartin’s decision to work with K-Hole was based on the idea that ‘many of today’s young artists are already employing marketing and advertising tactics in their works, none more so than K-Hole.’ — K-HOLE, Advertising Campaign for 2015 Triennial: ‘Surround Audience’ | New Museum, New York

K-HOLE collective is known for their PDF trend forecasting reports… that incorporate analytic reports, images, information data and language that mega-brand executives use to produce the ‘New Aesthetic’ data mash-up. According to Segal in an interview for fastcoexist.com: The publication has ‘been a way for us to process that hybrid reality. We’re trying to show through K-Hole, that there’s a literacy that comes from not just skewering corporate culture in an Adbusters way, but from looking at it in a more nuanced way, where it can be funny, weird, unsettling—all at the same time—so you can gain a different awareness around you.’ — The Culture Trip

 

 Cooper Hewitt Reopens on the Upper East Side With Ads Tweaking Other NYC Neighborhoods Fun site-specific OOH from W+K By Tim Nudd

There’s always something fun about site-specific ads in New York City. The richness of every neighborhood makes the place especially promising for that kind of outdoor work, as72andSunny’s Google ads last year reminded us.

Now, Wieden + Kennedy in New York has done a fun campaign for the recently reopened Cooper Hewitt, Smithsonian Design Museum that points the rest the city—perhaps counterintuitively—to the Upper East Side for world-class design.

“When the thrill of fashion models finally wears off, we’ve got this enameled porcelain collection you should probably come see,” say ads going up in the Meatpacking District, for example. “There are no croissant-doughnut hybrids in our design museum, but we do have things that were really popular once, and then the trend completely moved on, and then some other new things came along and took its place,” say the ads in SoHo.

The ads will appear on the Upper West Side, Lower East Side, Chelsea, Meatpacking District, Williamsburg, Greenpoint, Bushwick, the West Village, SoHo and the Upper East Side itself (where ads take a shot at the Guggenheim Museum). 

stories. digital. experience. participation. social.

“Today’s audience is changing. Viewers have become users, and professional creatives suddenly face a newly activated public. [They are] No longer content to simply digest messages.” – Helen Armstrong

Local Projects, multidisciplinary firm working at the intersection of architecture, media, experience design. This museum invites visitors to tell their own story, discovering the relevance and impact of 9/11. 

 

Digital and social. BBDO & Gatorade.

 

Razorfish for Spotify. Big data and brand promotion.

 

Mullen, Boston for American Greetings. Moms, The Worlds Toughest Job.

 

Nazis Against Nazis — turned a Nazi-march into a charity walk. GGH Lowe.

 

Stop Motion & Title Design: Zombies, Deadlines, and Procrastination…

Procrastination from Johnny Kelly on Vimeo.

 

 

A Brief History of Title Design from Ian Albinson on Vimeo.

 

Activating public space. Granny Graffiti. Clean Graffiti. Marketing activations *more lingo.

Not marketing. Roving Gang of Grannies Tag Blighted Buildings With Amazing Graffiti. “Lata 65, a group of Portuguese artists, decided to organize a team of volunteers to teach senior citizen women how to make their own street art.” — read article on Good. 

Their Facebook icon:

Wikipedia defines “a marketing activation as the execution of the marketing mix” or a mix of approaches and technologies used / needed to reach the audience. “Depending on the business objective, marketing activation can be used as part of a marketing strategy.’ That includes “brand activation, sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer.” After identifying the audience a marketing strategy can be to focus in “on some fewer influencers only, activation can become more efficient and higher returns can be expected.” ^[1]

How Obama Made Health Care Go Viral.

Next (below) “The High Line Zoo” by NYC artist Jordan Betten. The “zoo,” is art / mural that can be found between 27th and 28th street along the High Line. Find out more about Betten and his work here.

Thank you Ommie! Advertising agency Thinkmodo in NYC created 3 human shaped RC planes and flew them around New York City to give the illusion that people were flying around the city to promote the opening of the film Chronicle.

 

Thank you Karalie!

Thank you Hallie! BBDO New York for Snickers, You make mistakes when you are hungry.

“While visiting the Louvre last last year, artist and filmmaker Julien de Casabianca was struck by an Ingres painting of a female prisoner tucked unceremoniously into a corner of the museum. He suddenly had an idea: what if he could somehow free her—both figuratively and literally—by reproducing her figure on a public street.”

“Since sharing photos of the first artwork online, people in at least 18 cities have liberated similar anonymous characters found in master paintings and pasted them up in public spaces in London, Barcelona, Chicago, Rome, and elsewhere. Casabianca says the global participation was completely unplanned and unexpected but he’s embraced the idea wholeheartedly.”

Not marketing activations… Graffiti artist ‘Faust’ draws calligraphic message on snow-covered cars in NYC:

Brand Identity by Pentagram.

Pentagram brand and identity: for Upworthy

Pentagram brand and identity: for Queens Theatre by Paula Scher.

 

Pentagram brand and identity: Code Academy

Wordmark:

Icon set

Typography

Pentagram brand and identity: Choice Works

Pentagram brand and identity: Public Theater: Shakespeare In The Park: The Taming of the Shrew.

Wayfinding and posters...

Wayfinding and info...

Previous year Shakespeare in Park by Paula Scher / Pentagram

Pentagram brand and identity: Harvard Design Failure Conference

Guerilla Marketing / Non-Traditional Advertising / Packaging Ideas

K2r Stain remover

K2r stain remover finds a witty way of endorsing its brand on the dirty streets of Paris.

worldwidewaterday.org campaign

Sci-Fi / Godzilla Film Fest, the red carpet for Godzilla

 Inflatable Church

The following is not non-traditional design… here are some lovely stamps fun packaging!

Monster supplies (826)

Monster supplies (826)

Monster supplies (826 Storefronts) 

Websites: Cultural Events, Conference Sites, Event Calendars

landing page:

Multiple ways to access information (list, location, artist or title and date) and hover states.

Multiple ways to access information and hover states. What’s Happening clink on Grid or Map. Clicked on Grid.

What’s Happening: clicked on Map:

Small hover states below for social media...

Ways to access information and hover states. Hover over artist image/name:

Click on an artist and .... information pop up
BAM videos:

Featured on BAM:

Hover state / click on BAM:

Hover for Literary

Design agency / studio sites to refer to that show campaign work

http://www.sagmeisterwalsh.com/

http://www.pentagram.com/

http://fuzzco.com/

http://www.omfgco.com/

 

SITES to reference for EVENT CALENDARS + interaction design: hover states / UX interactions...

https://creativemornings.com/

https://www.publicartfund.org/

http://www.bam.org/

http://www.ontheboards.tv/

http://www.publictheater.org/

http://www.walkerart.org/ (design too busy too much going on?)

Designing the site for your cultural event or exhibition.

Next you will translate your schedule of events or organization for online presence. No coding allowed.

Step 1. What, who, why am I designing for? Answer:

Strategy slides and sections of this post are from a lecture by Thom Hines. Thanks Thom!

Step 2. Recommend designing / presenting your plan for your site 960 x 3000 like this:

Step 3. Clearly state what this site is for

 

Step 4. Show the user what they are supposed to do.

Step 5. Responsive design. Design for at least two formats phone and browser window. Make it real. Place your designs in context: 

 Responsive design from Media Queries:

Responsive web design examples at “A List Apart: For People Who Make Websites”. A List Apart explores the design, development, and meaning of web content, with a special focus on web standards and best practices.

http://alistapart.com/d/responsive-web-design/ex/ex-site-larger.html

Step 6. Show how it works!

Step 7. Don’t forget design skills: Strong Typography. Great Images. Scale. Hierarchy.

 New Zealand Opera. Here the logotype scrolls over the imagery:

 

 

 

Summer of the Stars online calendar.

http://www.tcm.com/summer/

Life of Pi movie site. 

Lost World's Fairs. Beauty of the Web. Internet Explorer 9 now supports WOFF, and the Friends of Mighty have joined forces to explore ...

Site for The Build film. http://thebuildfilm.com/

The Fun Theory, Volkswagen. Social / experience / non-traditional advertising.

Bringing fun into changing behaviors… thefuntheory.com.

 

 

 

Posters! Typographic Branding & Promotion.

The following projects all use typography to brand and promote a cultural event. Typography is an important element in developing the tone, voice and texture of visual communication. The typeface you select influences the way the writing is read. Typography can create give text authority, autheticity, a voice and enhance meaning. 

Be sure to select a theme that allow you creative freedom in typographic form (don’t lock yourself into a theme you feel already dictates a singular solution or already has a strong visual well known identity for instance Apple).

Importantly, bring YOUR personal voice to the process, work, approach and the story you will tell about your events. Select a theme YOU are interested in, then develop a conceptual or BIG IDEA that has legs, and therefore will yield more creative results. Our goal is highly engaging creative results.

Helmo, (Thomas Couderc & Clement Vauchez).

Helmo. Thomas Couderc & Clément Vauchez, Montreuil sous Bois / France

Helmo, (Thomas Couderc & Clement Vauchez). France.

Helmo, (Thomas Couderc & Clement Vauchez).

www.letman.com

www.letman.com (check out the map)

www.letman.com

www.letman.com

www.letman.com (student thesis project)

promotion for french grocery by www.letman.com

One of my favorite firms that uses typography to express a brand is Atelier Martino & Jaño. Here is some of their print work. I present more of their work below. Consider how they use typography to create a strong visual voice or style for each of the following event series. Think about the typographic voice… what does it say to you?

www.letman.com

JR Focuses On People In The Margins

For more than a decade, the French artist JR has been pasting outsize portraits onto urban surfaces in Parisian banlieues, Nairobi slums, São Paulo favelas.His subjects: the locals, the not-famous, the threatened and the threatening, figures in the margins. Their monumental, expressive faces glued to buildings suggest — in ways that a building’s simple face cannot — that a city’s people are its infrastructure too, or are at least inseparable from it. — NYTimes Magazine

Women Are Heroes:

JR is an artist and filmmaker who prints large-scale photographs of his subjects and pastes them onto rooftops, edifices, shipping containers, streetscapes and more. 

Israeli and Palestinians:

Wrinkles in Cuba:

JR brings NYC immigrants out of the shadows.