Actually, this project is simply EXTRA CREDIT. A completed Typographic Animation in .swf format that is above average will win you up to a one-third increase in your project grade [for example an A- would become an A etc.]
To do the animation project, go to the class hand out folder on the FPA server and drag and drop the Flash Tutorial folder to your desktop. Next, click on the html file and look at some of the animitions from Heavy Industries [use headphones in class for sound]. Then, open the tutorial PDF and open the tutorial Flash file in the folder. Do the tutorial, using the reference layer I provide in the .fla doc. You can see this file when you need to check your work by toggling the eye icon for visibility on the layer.
Next create a short animation [File>New>Actionscript 3] using the new skills you have! Use a font that is common, like Arial or Times, in case you change computers and the font is not on each one. Using the default .fla doc size is fine. Save your work. When you are done, go to File > Publish. This will create a .swf version of your file in the same location as your .fla file. Turn in this .swf file as Animation_yourlastname.swf in the Kalin Hand-in folder on the FPA server.
DUE Thursday 6/07
My final image book winner: SUNGLASSES (this image was created by knocking out the background, converting the image to grayscale, applying a light and dark blue duotone and then copying and pasting the glasses twice. I will show you how to do this too in class!
Image making and selecting are huge parts of being a skillful graphic designer. This next assignment has us choosing an image and then applying many computer and hand done techniques to it so we create new and unique imagery. (Down with internet imagery! down with stock photography! Here's to generating your own material!
In the design classes at PSU it is important that you are able to create your own imagery in a variety of ways (computer, handmade and the skillful combination of both) to be applied in a variety of ways (posters, editorials, proposals, branding, book covers, packaging - you name it - an image is probably involved).
This next assigment will see you tackling many objectives! File management, book construction, printing methods, scanning issues as well as image generation in a TON of different methods!
I am giving you a HUGE list. From this list you must pick at least 20 different image treatments to apply to your chosen image. You are also given extreme flexibility to employ your own ideas and treatments that are not listed on the master list. I encourage you to balance your final list with an even amount of selections from the COMPUTER list and the HANDMADE list.
Each of your documents will be 7.5 wide x 7 tall. I am giving you a half inch extra in width because you will be spiral binding (or otherwise binding) your final documents. Remember that about a half inch of the left hand side of your book will be used for the binding.
You will be outputting all of your images on either matte heavyweight ink jet paper or laserprint card stock. You will be scanning in all of your handmade images and outputting them this way as well. NO lightweight copy paper print outs please!
It is important to note that not all of these treatments will work with your selected image. This is why it is important to think and plan. Select an object that is not too complicated around the edges so it will be easy to extract from it's background. Also be sure you have 300 pixels per inch for you final print size! I would also suggest doing more than 20 so you can pick and choose the best images for your book!
Hey Hey! We are going to learn about a few of the AMAZING, GROUNDBREAKING designers and makers. Some have been working for many, many years - others are just starting out. The one thing that they all have in common is that they work hard and love what they do. There are so many inspiring makers to choose from, but I am going to compile a list for you to research. You will ultimately pick ONE (must be from the list provided) after you have spent time researching a picking the designer that feels like the best fit for you!
Production:
Each group of 4-5 students will be given four logos. As a group, the team must recreate them in illustrator as true to the original logo as possible. These should be seamless! Seam-less. For each logo that you recreate, you must outline the steps you used to recreate the logo (be able to show and explain what you did...take a minimum of four progress screen shots - you can't just scan and live trace the logos!) Without process screen shots you will receive a low grade! Start making screen shots from the beginning. Try to simplify shapes/paths/points/ etc. as much as possible so that the logo's color is easily modifed later. Put the logo you download onto a layer and lock it. Trace it and create your work on layers ABOVE it. You will be turning in these ai files so I can see that you did this and you will be graded on it. When you resize your logo, unlock and resize your "traced" logo too, so I can see them together when I grade your work.
Presentation:
Present your work to your classmates. You will also present a short description of the history of your logo, not the corporation that uses your logo, but the history of the logo itself — it's by a designer, has an evolution etc. Include images of the evolution of your logo's history in your presentation. We will learn how to make a digital presentation and we will also work on our speaking skills! The presentations will be given in either Keynote or as a PDF Presentation. We will go over the basics of these presentation options in class.
Objectives:
Articulation of form, process and work realized. Begin developing your awesome public speaking skills. Start working with others to make a project greater than the sum of its parts!
Specifications:
Size- each final logo will be centered and printed on a 5x5 piece of paper and all four will be mounted on 18x24 black board. Mounted in Portrait style, not landscape. No borders. Your logo should be centered and appropriately scaled. Mount these squares 4-up with two inches between them. The top border will be 5.5 inches, the bottom border will be 6.5 inches. The side borders will be 3 inches. Your boards must be clean and tight. No pencil or glue or anything else. Just clean with tight angles and placement. Messy boards get bring down your grades. So don't rely on one person to get this right unless you trust them with your grade! duh.
I will also require you to turn in a digital .ai file of your logo! This will have all of the layers, including the tracing image/.eps so I can see YOUR work. Without this file you will get a low grade. This is how I grade your vector skills!
Research:
The logos are famous logos with a history! Do research on each logo and prepare a minute or two presentation about each of your logos. On Tuesday, May 1st, your group will give presentations about the history of your logos and how you constructed them. You will be showing slides about the history and then HOW TO slides to show your process and technique.
You can find information on all of your logos HERE!: --http://www.logoorange.com/logodesign-A.php
Do the newest version of your logo that you can find in .eps format or you feel you can trace from.
This site also offers .eps downloads of nearly all of your logos. You may download them to see how they are constructed, but you must create all of your assigned logos and document the process. Also, it is your responsibility to start tracing from the most high-res pixel version if you cannot find a vector version. This is truly a TEAM project. Work with each other! Use your class time wisely! Please use ILLUSTRATOR! If you need to, search the internet for an .eps file of your logo or a high res image to trace [ex: google search > "coca cola logo .eps"]. It is important you find the best file for tracing possible. If you think your file may be different from the official or not a good file to trace from, STOP and ask me before you proceed!
Process:
I require process screen shots from your ENTIRE process, not just at the end! Create a folder and start putting screen shots of your logo recreation process from the beginning take them a few times every work session. You will turn in at least four, no more than 8 that adequately show you actually traced your logo. It is proof of your work!
...Find your group and your group's logo assignments (some are easy and some are tough, so share the load by working in parts and then combining) after the cut you will find all groups, first for the 9am class, then the 3pm class.
above image: Hypnopaedia by Emigre.
PROJECT ONE: Surface Design and Pattern Study - creation and application!
Make four final customized wallpaper designs out of type letterforms through constructing, deconstructing, and customizing single letterforms from selected fonts [Adobe Caslon, Bodoni, Courier, Didot, and Univers].
Objectives: Illustrator vector drawing tools and attributes, drawing in the digital environment,
pattern design visual language. A pattern is more than repeated parts. You must use design principles like rhythm and proportion to move beyond just simple rotate and repeat! What spaces are created, is there movement. Have you gone beyond the obvious? Get designing!
Each final pdf will be 7x7. You will work with FOUR artboards in one Illustrator document. Use only black and white. You may only use one character from one typeface. See examples below. Do not cut your letterform in ways that disturb it's design, but only to make a pattern more effective.
Example by Rob Ferrell. Font: Courier New. Character: Lowercase I.
Example by Rob Ferrell. Font: Didot. Character: Uppercase Y.
Example by Rob Ferrell. Font: Univers. Character: the number 4.
More examples and project timeline after the CUT!
This class will be fun and challenging. I will expect you to be into learning a LOT so prepare yourself by considering how you will manage your time. Deadlines are strict. Your syllabus is in a link at the top of this page. Read your syllabus at least twice to make sure you don't miss anything.
How to use this blog:
Find project info
See special instructions and schedules for class time
Click and explore the links on the sidebars!
