jill225

Final Class Specifics

Remember, NO CLASS ON MONDAY 5/28! Use the next week wisely to get all your work done. Help posts to Flickr in the next week welcome for feedback from myself & your classmates.

Bring for Wednesday 5/30, our last class:

1. Finished beautiful brand book.

2. $5 worth of food to share potluck style with your classmates. I'll bring the coffee & OJ.

3. Portfolio in progress, if you'd like feedback from myself & your classmates.

 

.... Final brand book due on your personal Flickr page in the "225.04 - Branding" set by Monday 6/4 at 10PM for final grading!

 

Our Final Weeks Together!

We're getting down to the wire! By now you should be caught up with all the elements for this brand book. I'll be working on grades & final re-grades this afternoon. Look for an email from me by tomorrow morning!

Here is the final schedule for the remainder of this quarter:

Monday 5/21: Digital prelim brand book pages due at the end of class. Work in class.

Wednesday 5/23: Prelim brand book pages edits due. Bring a printed version to class for critique. Work in class.

Monday 5/28: HOLIDAY! NO CLASS!

Wednesday 5/30: Final brand book due on your personal Flickr page in the "225.04 - Branding" set, and in-person, in class. Let's have a brand book completion party! Bring a snack to share [or we can order some pizzas]!

 

Assignment #4, Phase 5: Secondary Collateral Pieces & Weekly Ad Design

Some of you overacheivers have already started on secondary collateral pieces for your establishment. Keep going! Everyone should have at least three types of collateral for their brand book. This can include: establishment signage, menu design, biz/punch card, product line or merchandise line. You know what your establishment needs. Make it so!

Also create a weekly paper ad for your establishment. You know what to do at this point! Check out the Portland Mercury Ad sizes here.

Work in class. 

Due on your personal Flickr page in the "225.04 - Branding" set, and to the 225 group flickr pool by next class 5/16: all collateral & weekly paper ad design.

Wednesday we'll begin assembling the brand book for your establishment. For those of you that like previews, check out the post below for brand book specifics!

The Bare Minim Brand Book Section Guideline [AKA: What You're Working Towards]

your brand book may need more than this, depending on your establishment's unique characteristics. remember that your brand books are not only meant to convey the look and feel of the establishment you've spent the last month creating, but also to give others the tools and rules to understand the brand and continue it in your absence.

 remember this post for brand book examples!

 

01 

cover

 

02 

Table of Contents

 

03 

written brief [introduce your establishment & brand. you can have a separate page for each of the following, or a succinct paragraph that includes all]

How does your new establishment fit in the existing market?

What sets it apart [how is it different?]

Describe your ideal neighborhood & location

Describe the products you'd offer

Describe your ideal customer

Any other information you feel is relevant

 

 

04 

physical location inspiration mood board [visually show us what your establishment would look/feel like. descriptive words may also be necessary]

 

 

05 

one of these per page/layout:

logo marks 

main logo

secondary logo[s] 

logo with tagline

bonus: do's & don'ts of logo usage 

 

06 

typefaces [all on one layout]

name, example text for each

bonus: do's & don'ts of typeface usage 

 

07 

colors [names and cmyk breakdown]

bonus: do's & don'ts of color usage

 

 

08 

collateral [one per layout - choose 3]: 

main establishment sign

menu

biz/punch card

product line or merchandise line

 

09

weekly paper ad

 

 

Assignment #4, Phase 4: Collateral [continued]

Keep working & refining your menu design or product line designs. Bring in physical samples of your finished ____________ on Monday 5/14 for critique!

 

Assignment #4, Phase 4: Collateral

Let's flesh out your establishment's brand & utilize those logos! Remember to incorporate RESEARCH [aka visit similar establishments and/or google image search] in your process!\

Due on your personal Flickr page in the "225.04 - Branding" set, and to the 225 group flickr pool by 10pm Tuesday 5/8:

At least 3 Preliminary menu design concepts, including inspiration/research, utilizing your previously-created logo, tagline, color palette & type specimens.  

OR

At least 3 Preliminary product packaging concepts, including inspiration/research, utilizing your previously-created logo, tagline, color palette & type specimens. 

Assignment #4, Phase 3.5: Finals

Yes, let's take now through the weekend to finalize what you're already working on!

By Monday I want to see a 100% finished designed digital file showcasing your final:

Design Breif

Color palette

Logo & tag line

Final supporting type specimen

1 -3 images highlighting what the interior of your space would look like.

The design of this file should be consistent with the design of your establishment.

This is due on your personal Flickr page in the "225.04 - Branding" set, and to the 225 group flickr pool by 10pm Sunday 5/6.

FOR THOSE OF YOU NOT IN CLASS TODAY [ANASTIS, LEAH, PAIGE, RICO, CODY, CHANCE]: Please email your team mates for help if you need it while working on your final solutions!

We'll spend some time going through everyone's final solutions on the fancy big screen in class and then get to work on Phase 4 of this project!

Assignment #4, Phase 3: Finals

[this type specimen is from here]

Let's finalize what you've been working on! 

Due on your personal Flickr page in the "225.04 - Branding" set, and to the 225 group flickr pool by 10pm Tuesday 5/1:

Final Design Breif [8.5" x 11"]

Final Color palette [8.5" x 11"]

Exploration of your final establishment name and tag line: let's see 5 different logo/tag line ideas. [8.5" x 11"]

Explore 5 different type specimens that work with your logo/tag line ideas. [8.5" x 11"]

 

 

Brand Book Heaven

For those of you that want to explore the world of brand books and get more comfortable with them, this site has many. Search for "brand books:"

http://issuu.com/

the skype one is a great example, as is the Vivid one & the bonny one relates to our own books we'll be creating in class!

 

Assignment #4, Phase 2: Written Design Brief, Establishement Board & Preliminary Logo Marks for Your Own Establishment

 
Image from here.

Now that you've done all this research on your particular type of establishment, you now have the opportunity to design your own! Fun, right? Let's get started...

 

Preliminary Written Design Brief should convey:

How does your new establishment fit in the existing market?

What sets it apart [how is it different?]

Describe your ideal neighborhood & location

Describe the products you'd offer

Describe your ideal customer

Any other information you feel is relevant

 

Preliminary Physical Location Mood Board should convey: 

preliminary color palette

preliminary materials to use

key interior design elements

 

Preliminary Logo Marks Mood Board should convey:

Preliminary color palette

Three possible names for your product line & establishment

Three possible tag lines for your product line & establishment

Nine possible logo mark explorations [three for each possible name/tag line combo]

 

The three elements described above are due on your personal Flickr page in the "225.04 - Branding" set, and to the 225 group flickr pool by 10pm Sunday 4/29. Please also bring print outs of each for a mass in-person crit in class. We'll work on finalizing all of this in class on Monday 4/30 & Wednesday 5/2.