"Human beings as joysticks. Motion sensors throughout the theater track the audience's collective movement and use them as human joysticks to play an arcade game on the wide screen." —Averblog
From Japan, Sony campaign "Singing In the Car" to promote a new vehicle navigation system. "The campaign is an online audition to pick the best performers singing in the car. Not only the videos get uploaded on Sony's website, but the best ones also will become part of the TV spot that will go on air." This is an example of interactive TV content created with consumers help. "People really loved the initiative and got crazy to get one minute of fame: you will see mums with kids, families with kids playing the sax, friends, singles, singles with dogs, couples with cats and much more. In December the best audition will be awared with the value of ten years of holidays based on government estimate (about $9,500)."