Yui Takahashi created these wonderful gif animations for the second part (“Take It Further”) of our type-based experiments. Exploring the challenging creative process and dealing with the frustrating experience of creative block. Yui’s handdrawn “Brain Crash” letterforms were the beginning of her playing with typography and creative block; then she animated her ideas. Next she translated these experiments into a term-long project on creating a conference to help people beat creative block.
Process number one:
Process number two: