Duration: July 17–September 18, 2012. Creative directors: Adam Brodsley and Eric Heiman and Designer: Ed O’Brien
Ed. note: This case study is a selection from the 2013 “Justified” competition, for which an esteemed jury identified 14 submissions that demonstrate the value of design in a clear, compelling and accessible way. To learn more about the jury’s perspective on this selection, see the juror comments.
The problem was to recast the brand image of the Yerba Buena Center for the Arts (YBCA) in San Francisco through the launch of the YBCA:You program. YBCA:You offered an all-access pass to the center, providing participants with both intimate and social vehicles to engage with art—including personal docent tours, exclusive VIP events with artists and complimentary admission to various YBCA events.
The very lovely and talented (+recently graduated and working at w+k) Corbin LaMont (thank you Corbin!) sent me this cultural campaign called MOMA Starts Here, created for MOMA, The Museum of Modern Art, concepted and designed by the The Department of Advertising and Graphic Design. The Department of Advertising and Graphic Design is The Museum of Modern Art’s in-house design studio. This portfolio website shows a selection of recent exhibition designs, advertising campaigns, and printed materials—all produced for and in collaboration with the Museum’s many departments, from curatorial to education to visitor services.