354: Hierarchy + The Grid

Hierarchy + The Grid

05/05/2013

Magazines Move Me.

As each of you develop the project you are excited about and help you meet your academic and creative goals, here are some examples of editorial design and page layout that I find expresive, beautiful and interesting. I have tried to present a range of styles to inspire your process and thinking. Hope it helps you!

Vince Frost; Big Magazine

:: Guest/cross posting by Lis C. :: Hola! We in Type 2 are also working on an editorial type project so here's some things to guide your thinking about making great editorial! I have a flickr editorial collection with lots of examples!

o p e n i n g s p r e a d :: Some "rules" for the opening spread: 1) keep it simple (unless it NEEDS to be complex! 2) include only(!): title and author and deck (optional?) 3) make is strong! make pop! make it rock! 4) think communicate big idea of the article 5) think: get reader excited about article: IDEAS!!! 6) Use white space, try asymmetry (asymmetric balance) and the rule of thirds to layout the page.

Vince Frost; Big Magazine

Big Magazine

found on ffffound

found on graphic-exchange: 214 Magazine by Shaz Madani

found on graphic-exchange: Insider Magazine by Shaz Madani

found on ffffound

found on http://www.graphic-exchange.com/

found on http://www.graphic-exchange.com/

Martino & Jana

Continue reading "Magazines Move Me." »

Posted at 05:15 PM in Book / Editorial Design, Hierarchy + The Grid, Type as expression for cultural work | Permalink | Comments (0)

04/28/2013

Organizing information {beautifully} using grids, hierarchy, contrast, form and rhythm.

Our exercise for today picks up on the exercise we completed in week one. Our week one practical typography exercise focused on some of the basic concerns of line, paragraph, typographic detail (e.g. small caps, acronyms and numbers) and analphabetic characters. We will apply the knowledge from week one and our quiz to today’s work. Our focus will be on developing these skills further and develop a more comprehensive grasp of how to manage information gracefully, employing our typography skills to ease of reading and enhancing comprehension of (sometimes multi-leveled) information.

Let’s review line length “measure”, according to Brinhurst “45 to 75 characters us widely regarded as a satisfactory length for a single column page set in serif text face in a text size. The 66-character line (counting both letters and spaces) is widely regarded as ideal. For multiple-column work, a better average is 40 to 50 characters.”

Suggested process. Take inventory an inventory to the copy you will be designing with today. You may begin to design your page today by doing a series of type studies that should be printed as you progress. You may wish to begin by typesetting your body copy in the typeface, size and leading you prefer. Using a scale (Bringhurst Harmony and Counterpoint) create a header and subhead as needed. Use the leading to dictate the baseline grid, then build your horizontal fields based on multiples of this measurement. Determine your column width by evaluating the optimum characters per line and how many columns you need. You gutter should not be smaller than 1 em of your body copy size. Determine the margins. Test this grid and print it. Revise it as needed until you have achieved the optimal grid for your information.

My expectation of today’s in class work is that you will demonstrate your ability in organizing a beautiful page with hierarchy and ease of access to the information.

Here are some examples of event titles, dates and descriptions.

The following pages are layouts of larger amounts of body copy organized with a strong grid and hierarchy.

Posted at 07:09 PM in Exercises, Hierarchy + The Grid | Permalink | Comments (0)

04/22/2013

Paula Scher: Typography Builds Brand for Public Theater

Paula Scher‘s brilliant typography for Public Theater. In considering your own campaigns, note here how Scher's use of language and typographic form expresses the brand. Look at the forms of the logotype and the specific event…

Paula Scher, for the Public Theater Check out this post on the Pentagram blog that catalogs the identity and posters in more detail.

http://pentagram.com/en/new/2008/06/new-work-the-public-theater-1.php

Posted at 08:00 AM in Campaigns, Campaigns professional only, Hierarchy + The Grid, Introductions: Typefaces, Type as expression for cultural work, Type Experiments | Permalink | Comments (0)

OMFGco uses vernacular typography to promote Ace Hotel events.

OMFGCO is an amazing local firm — co-founded by PSU-GD Grad Fritz Messenbrink. Check them out!

Key Card

promoting the Cleaners (PSU-GD Grad Show was there last summer!)

Coaster

Levis pocket invitation

Posted at 06:05 AM in Bound, Folded, Stacked, Campaigns professional only, Hierarchy + The Grid, Type Details, Type Experiments, Type History, Typography & Branding | Permalink | Comments (0)

“Intimadance” Campaign Typographic Branding + Hierarchy + Grid

“Intimadance” Camapign. Below find identity, typographic mark, brochure and posters for an intimate, experimental dance festival in Tel Aviv by Guy Haviv. Take a gander at Guy Haviv's use of grid, hierarchy and typography!

Posted at 06:00 AM in Bound, Folded, Stacked, Campaigns, Campaigns professional only, Hierarchy + The Grid, Type Details | Permalink | Comments (2)

04/21/2013

“Sonar” A Video by Renaud Hallée AND “Disassembly” Promotion Campaign by Guy Haviv

Sonar from Renaud Hallée on Vimeo. Rhythmic cycle w/ abstract animation. Official selection : Annecy International Animation Film Festival, Sommets du cinéma d'animation de Montréal : Quebec-Canada, Festival des Films de la Relève.

Disassembly - Generative logotype lockups from Guy Haviv on Vimeo. Concept identity for an open technology hacking+modding workshop. Based on the Israeli Garage Geeks workshop, where hi-tech workers, teenagers and students collaborate on several exciting projects. The logotype's typography re-wraps on each piece using a unique behavior found in Adobe Illustrator: when the user uses the Selection Tool to rotate a text box, only the box rotates and the type re-wraps inside it. This behavior is leveraged to recreate the informal and open spirit of the workshop within the design.