Yulissa needed an organized system of branding that portrayed a festive, fresh feeling that let customers know all her food was handmade with loving care. It was important the logo had a level of professionalism so people could feel secure about eating at her cart. She wanted something fun that matched her personality and referenced the style of Mexican street food. For Yulissa I created a logo and a system that included a pattern and a set of icons. In the end, we put together two difference menus, two banners, two A-board signs, a business card, and a magnet customers could take home and leave on the fridge for when they wanted to call orders ahead. We were able to produce these cheaply so she still has money left over from her small budget for winter marketing, when her business typically slows down.