321: Why does such a small change to brands cause such an alarm?

01/15/2011

Why does such a small change to brands cause such an alarm?

Why does such a small change to brands cause such an alarm? read. discuss.

"Is it hubris to believe that a slick version of the mermaid, in green, can sell coffee? The rock star known as Prince replaced his name with a symbol. Maybe Starbucks is the rock star of coffees."

NYT article about the Starbucks Makeover by Steven Heller.

Posted by Command Save on 01/15/2011 at 07:42 AM in Winter 2011 | Permalink

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