Yulissa needed an organized system of branding that portrayed a festive, fresh feeling that let customers know all her food was handmade with loving care. It was important the logo had a level of professionalism so people could feel secure about eating at her cart. She wanted something fun that matched her personality and referenced the style of Mexican street food. For Yulissa I created a logo and a system that included a pattern and a set of icons. In the end, we put together two difference menus, two banners, two A-board signs, a business card, and a magnet customers could take home and leave on the fridge for when they wanted to call orders ahead. We were able to produce these cheaply so she still has money left over from her small budget for winter marketing, when her business typically slows down.
Tern Cycles builds touring machines that fit well and are fun to ride. The goal behind each custom bike is to make each ride, long or short, more comfortable and therefore more enjoyable for the rider. The Tern is a sea-faring bird, which has one of the largest migratory flight patterns known, traveling from the Gulf all the way to the Artic Circle. The client wanted to portray this road friendly nature, while still displaying a classic, well-polished, and motion-orientated image. The client also wanted to stay away from strong bird references and imagery. The mark needed to reference the inspiration behind the name but be solely bicycle focused. Visual inspiration provided by the client included prohibition era imagery, vintage liquor and beer labels, and an overall goal of mixing classic style with modern technology.
To meet those goals, I used a combination of typefaces; one classic and sleek, the other modern and geometric. In researching aspects of the Tern and it’s long flight pattern, their unique feathers stood out as prominent features. When reflected and stylized, the feathers added a nice sense of motion to the mark, which were later embellished by adding spokes and a classically styled banner. The color palette selected for the mark was chosen to appear earthy and organic, while still appearing bright and lively. These aspects were then incorporated into a set of deliverables requested by the client, including a head-tube badge and down-tube vinyl sticker. All printed matter for the client was designed to be minimal in its footprint–earth friendly inks were used for printing, the stock for all printed matter was on an untreated cardstock, and stamps were designed for marking letterhead, envelopes (an eco-friendly yellow), and business cards.
What days/times are best for you to meet? Tuesday: 3PM to 7PM Saturday: 9AM to 3PM
What is the best way to contact you? Phone/Email
Overview: Quesabrosa is not a typical food cart. We have tables under nice covered patio. We use only fresh products. Everything is homemade including our fresh handmade tortillas.
Location: Corner of N. Vancouver + Fremont
Target Audience: Our customers are everybody. Because we’re located in the residential neighborhood, we hope we would get people who come home and would like a nice Mexican meal to come to us. However we don’t limit ourselves. Being on a prominent corner, we would get people from all over Portland. We’re happy to serve everyone to come and try our food.
Philosophy/History: We decide a Mexican food cart because I love to cook and I want to share my traditions and Mexican food recipe with the community. We started in May 2010.
Mission: Make our customers happy and be better every day.
Business Obstacles: The economy is not strong. Some expenses are expensive. It’s hard to find the right helpers.
Proposed Deliverables: Logo Business cards Promotional flyers To go menu Cart menu Signage for the cart A-board sign Aprons, hats Food containers (take out boxes, bags, stickers Blue Sky Deliverables: Truck for catering services A larger food cart that includes indoor seating space
Anything you don’t like? Front porch cover Signs Menu
What days/times are best for you to meet? flexible
What is the best way to contact you? email
Overview: Custom handmade bicycles.
Target Audience: Anyone who has a hard time purchasing an "off the peg" bicycle that fits properly.
Philosophy/history: Transportation with style and function.
Mission: To build bicycles that make cyclists want to pedal forever.
Competitive advantage: I love cycling, and I'll be one of a dozen women custom framebuilders around the US.
Business obstacles: Funding.
Proposed deliverables: Logo (both for down tube and marketing products) business cards, invoices/Iphone digital receipts, print promotional piece/s describing her business, web site home page, trade show pop-up items (banner/sign, environment ideas, posters (loves silkscreen), giveaways (i.e. decals), head badges
Blue sky deliverables: I love a classic look from the golden age of bicycles, I also love the proletariat art of 1930's Russia, I love Hitchcock films, I love prohibition era beer signs, I love a gorgeous simple and refined design. I love old whiskey, miracle creams and potion bottles.
Anything you don't like? kokopeli-ish images, cartoony things, mustard colored things, no female signs or silhouettes or "typical woman" themes (things like "luna bars"). Over-design.
What is your immediate budget? I will be getting IDA funds at the end of May - which can be used towards this. Other than that around $400-$600
Salvador Molly's is a restaurant that claims to capture a world of flavors, sits on Sunset Boulevard and is family owned and operated. With an available online menu, Salvador Molly's offers only one or two exclusively African dishes. However, this comparable restaurant being a small(ish) family business, reasonable restaurant prices, and more consistent brand could prove to be an interesting competitor.
Additional Comparable Restaurants / Locations There are many other comparable restaurants as well as though listed above, including Queen of Sheba, Dalo's Kitchen, Jarra's Ethiopian Restaurant, Horn of Africa, and Afrique Bistro, some of which offer exclusively Ethiopian food and others which offer food inspired by Africa.
What Sets Them Apart Although most restaurants have some sort of catering business on the side, no restaurant or eatery is quite like Spice of Africa. Spice of Africa offers a complete and unique African experience as a eatery, catering business, and a place to learn African cooking. In addition to food, Spice of Africa dabbles in art, fashion, and staying connected to their community and supporting their community with 25% of the profits received from catering.
Future Objectives Spice of Africa desires to have an actual location to begin work as an eatery. They also hope to expand more, where they can increase funds and popularity of their business.
Audience Their target audience is directed to those from 18–34, foodies, 50–70, travelers, and those with an interest in Africa. However, their eatery will likely attract 20–50, college students, foodies, those interested in African culture, people who like to experiment, and Portlanders. Their cooking classes attract mainly 25+ interested in African culture, food, and cooking.
Design & Goals The ultimate design that Spice of Africa wishes to see will reflect Africa, an African experience, and a concentration on food and culture. It should be attractive and clearly reflect Wambui's interest and desires for Spice of Africa and embody the business as a whole. Colors to focus on include yellows, reds, greens, and orange, but are not limited to those. Graphics could include a map of Africa, but are not limited to being a completely new and unique mark and wordmark for the business, so long as it reflects the desires of the business.
With such excellent services to offer, the current brand for Spice of Africa is neither present nor sufficient enough to capture and hold the attention of their audience sufficiently nor support their identity, so they need a design that will not only communicate what they do, but do this in an effective manner. Our goal is to give this company the brand it deserves: something that is memorable, eye appealing, and is true to the heart of the company.
Margarit Ralev of Logoblink has put together a 173-page PDF of photos from an exhaustive 2009 exhibit of Stefan Kanchev, an underrated pioneer of corporate identity and logo design. The exhibit featured dozens of pages full of sketches.