Our group focused on the food carts on Fifth and Stark. We went between classes one day to interview the people at the carts and split into two groups to do the interviewing.
In the end, we interviewed eight carts and asked them the following questions:
What was your previous job?
Did you start this cart as a business or did you purchase it?
Why did you choose Fifth and Stark?
How has the economy impacted you?
How long have you been doing this?
Will you be here in five years?
We also decided we wanted to make our own observations about the eight carts and asked ourselves the following questions:
Is the cart pleasant to look at?
Is the cart professionally built and presented?
Is the lunch special cheaper than purchasing the items individually?
How many menu options are under five dollars?
What is the menu average price?
Once we gathered all of our data, we then had to decide on a visual direction to take. It was decided that our direction would be a focus on the abstract and illegibility of our information. We also decided to use bright colors for our color palette and flat graphics for our designs. It was important to us to bring the idea of the food cart back to the project somehow, since our graphics were going to be very abstract. This lead us to the idea of using a napkin as our background.
At one point, we tried out the idea of using handwritten text to make the project look as if it had been sketched out on a napkin during someone's lunch break, but the handwritten text didn't correlate with the graphics that were already made.
Finally, we decided to make our poster very large, since we had access to larger printing and also to add to the abstract and illegible visual feel.
Comments